微信广告数据源创建查询与上报-PHP

77 阅读 0 评论 51 点赞

我是靠谱客的博主魁梧热狗，最近开发中收集的这篇文章主要介绍微信广告数据源创建查询与上报-PHP，觉得挺不错的，现在分享给大家，希望可以做个参考。

概述

前端实现

获取微信广告端传来的click_id，并传给后端，需要注意的是如果是自己的落地页那就要看看click_id是否是5位，若是5位则需要让创建微信广告的人员改创建方式，即用户从朋友圈点击广告进来后不直接跳自己写的落地页，创建时加一层内置的，否则上报失败。（click_id 格式：18 位或 16 位长度字符串）

<script>
function GetQueryString(name)
{
var reg = new RegExp("(^|&)"+ name +"=([^&]*)(&|$)");
var r = window.location.search.substr(1).match(reg);//search,查询？后面的参数，并匹配正则
if(r!=null)return
unescape(r[2]); return null;
}
//ul = window.location.href;
clickid = GetQueryString("gdt_vid");
</script>

后端实现

以model类为例，上报失败的原因大多在于上报的数据格式有问题（第4步），虽返回值正常但是上报后没效果，以下为实现

1）创建数据源

public function createSorce(){
$access_token = $this->getAccessToken();
$url = "https://api.weixin.qq.com/marketing/user_action_sets/add?version=v1.0&access_token=$access_token";
$header=array(
//"Accept: application/json",
"Content-Type: application/json;charset=utf-8",
);
$post_data = '{
"type": "WEB",
"name": "wxadtest",
"description": "test"
}';
$res = json_decode($this->curl_post($url, $post_data,$header));
return $res;
}

2）数据源报表查询

public function uasReport(){
$access_token = $this->getAccessToken();
$user_action_set_id = 'xxxx';
$date = date("Y-m-d");
$url = "https://api.weixin.qq.com/marketing/user_action_set_reports/get?version=v1.0&access_token=$access_token&user_action_set_id=$user_action_set_id&time_granularity=HOURLY&aggregation=RESERVATION";
$date_range = '{"start_date":'.'"'.$date.'"'.',"end_date":'.'"'.$date.'"'.'}';
$url = $url . "&" ."date_range=" . urlencode($date_range);
$res = json_decode($this->httpGet($url));
return $res;
}

3）数据源上报

//数据源查询
public function searchUas(){
$user_act_set_id = 'xxxx';
$access_token = $this->getAccessToken();
$url = "https://api.weixin.qq.com/marketing/user_action_sets/get?version=v1.0&access_token=$access_token&user_action_set_id=1108137102";
$res = json_decode($this->httpGet($url));
return $res;
}

4）数据源上报（特别注意的是在上报方法中$post_data的数据中的拼接）

public function upMp($click_id){
$user_act_set_id = 'xxxx';
$access_token = $this->getAccessToken();
$timestamp = time();
$ui = "xxxx";
$url = "https://api.weixin.qq.com/marketing/user_actions/add?version=v1.0&access_token=$access_token";
$header=array(
//"Accept: application/json",
"Content-Type: application/json;charset=utf-8",
);
$post_data = '{
"actions":[
{
"user_action_set_id":'.'"'.$user_act_set_id.'"'.',
"url":'.'"'.$ui.'"'.',
"action_time":'.'"'.$timestamp.'"'.',
"action_type":"RESERVATION",
"trace":{
"click_id":'.'"'.$click_id.'"'.'
}
}
]
}';
$res = json_decode($this->curl_post($url, $post_data,$header));
$errcode = $res->errcode;
return $errcode;
}

其他：

//post
private function curl_post($url, $post_data,$header){
$curl = curl_init();
curl_setopt($curl, CURLOPT_URL, $url);
curl_setopt($curl, CURLOPT_CUSTOMREQUEST, "POST");
curl_setopt($curl, CURLOPT_SSL_VERIFYPEER, 0);
curl_setopt($curl, CURLOPT_SSL_VERIFYHOST, 0);
curl_setopt($curl, CURLOPT_POST, 1);
curl_setopt($curl, CURLOPT_POSTFIELDS,$post_data);
curl_setopt($curl, CURLOPT_TIMEOUT, 30);
curl_setopt($curl, CURLOPT_HEADER, 0);
curl_setopt($curl, CURLOPT_RETURNTRANSFER, 1);
curl_setopt($curl, CURLOPT_HTTPHEADER,$header);
$res = curl_exec($curl);
curl_close($curl);
return $res;
}
//accessToken
private function getAccessToken() {
// access_token 应该全局存储与更新，以下代码以写入到文件中做示例
$data = json_decode($this->get_php_file("access_token.php"));
if ($data->expire_time < time()) {
// 如果是企业号用以下URL获取access_token
//$url = "https://qyapi.weixin.qq.com/cgi-bin/gettoken?corpid=$this->appId&corpsecret=$this->appSecret";
$url = "https://api.weixin.qq.com/cgi-bin/token?grant_type=client_credential&appid=$this->appId&secret=$this->appSecret";
$res = json_decode($this->httpGet($url));
$access_token = $res->access_token;
if ($access_token) {
$data->expire_time = time() + 7000;
$data->access_token = $access_token;
$this->set_php_file("access_token.php", json_encode($data));
}
} else {
$access_token = $data->access_token;
}
return $access_token;
}